This is no small feat for a large company that has had major peaks in the news cycle.

Looking at Google Trends, we can see that Spotify has managed to eclipse last year’s interest over time and hit the mythical 100 rating. Their platform & individual user’s listening data has been distributed in a stylized, visualized format that is ripe for consumption on social media. Spotify Wrapped has managed to turn this into a social media advertising phenomenon. There is also a “2021 Wrapped” tab that, in addition to providing listeners with playlists unique to their account, shares the more general playlists like the top tracks and artists of the year, best podcasts of 2021 and more.The sheer power of Spotify’s 172 million paid premium subscribers listening data might not have been realized without the right person seeing this as an opportunity for marketing. 31, which informs the data shared with its consumers.įans looking to share their Wrapped insights to social media will be able to locate the data upon opening the app on a computer or mobile device and can be found in the “Made for You” tab, where listeners can revisit their favorite songs of the year in the Your Top Songs of 2021 playlist, as well as a new playlist titled Your Artists Revealed, which groups a series of songs from a select few artists and pairs the tracks with a relevant podcast episode. Spotify tracks users listening habits between Jan. 1), which allows consumers to take a look back on their favorite tracks, songs and artists and gives users a chance to see their listening activity over the past year.

Spotify’s 2021 Wrapped insights officially arrived on Wednesday (Dec.

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